Persuasion IQ

The 10 Skills You Need to Get Exactly What You Want

 Persuasion IQ

Author: Kurt W. Mortensen
Pub Date: June 2008
Print Edition: $21.95
Print ISBN: 9780814409930
Page Count: 336
Format: Hardback
e-Book ISBN: 9780814410257

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Excerpt

Preface

What makes someone successful? Why do some people

achieve wealth, while others don’t? How can we predict

who will make it big, who will barely make ends meet,

and who will fail? How do we quantify the characteristics of highly

successful people?

It all started in 1905. French psychologist Alfred Binet developed

one of the first IQ (intelligence quotient) tests. Throughout

the years many scientists have tried to predict future educational

achievement and life performance by using tests to measure intelligence.

The hitch was that a high score on this type of measured

intelligence was no guarantee of life success.

Intelligence is an important trait, but there are many types of

intelligences. Howard Gardner found there were multiple types of

intelligences, with each individual exhibiting varying levels of

these different intelligences. What types of intelligences did the

successful and ultraprosperous have? Which ones were they born

with and which ones were learned?

Eventually, the concept of emotional intelligence (EQ) was

developed. Daniel Goleman’s groundbreaking book, Emotional

Intelligence, showed the world that success was determined not

only by IQ, but also by EQ. Emotional Intelligence, often measured

as an Emotional Intelligence Quotient (EQ), describes an

ability to perceive, assess, and manage the emotions of one’s self,

of others, and of groups.

My research on what makes people successful has revealed

that success depends on something beyond IQ and EQ. My studies

show that those who enjoy greater happiness and wealth in life

posses a high ability to persuade, influence, sell, negotiate, motivate,

lead, and understand human nature. These are not abilities

learned in school, yet they must be mastered to achieve major success

in life. Some call this “street smarts,” I call it your “Persuasion

IQ” (PQ). Studies show that those who generate wealth and success

always possess a high PQ.

Given that, increasing your PQ is critical for your success and

this book will help you do just that. This book can change your

income, your relationships, and even your entire life. Each chapter

reveals the traits and characteristics of top producers in every

aspect of life. This is based on over seventeen years of research.

Not just theory or hearsay, but proven techniques that work in real

life. In this book I’ve taken all the results of my research and made

them easy to understand, easy to apply, and easy for you to use.

Deep down we want everyone to listen and do exactly what we

want. Every day you either persuade others to your point of view

or they persuade you to theirs. We have learned from society to use

intimidation, coercion, control, force, or sometimes compromise

to get what we want. Why settle for short-term compliance when

you can have lasting long-term influence? Persuasion has changed

and we must change our persuasion skills to adapt ourselves to the

new world. Top persuaders persuade without detection and they

persuade others the way they want to be persuaded. In today’s

skeptical world any old-school persuasion attempts will be resisted.

Lack of persuasion, lack of trust, old-style persuasion, and lack

of people skills cost business billions of dollars a year in lost revenue.

How much has lack of persuasion or a low PQ cost you?

Now is the time to upgrade your skills instead of relying on techniques

of the past.

—Kurt W. Mortensen

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