The 10 Skills You Need to Get Exactly What You Want
Author: Kurt W. Mortensen
Pub Date: June 2008
Print Edition: $21.95
Print ISBN: 9780814409930
Page Count: 336
e-Book ISBN: 9780814410257
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What makes someone successful? Why do some people
achieve wealth, while others don’t? How can we predict
who will make it big, who will barely make ends meet,
and who will fail? How do we quantify the characteristics of highly
It all started in 1905. French psychologist Alfred Binet developed
one of the first IQ (intelligence quotient) tests. Throughout
the years many scientists have tried to predict future educational
achievement and life performance by using tests to measure intelligence.
The hitch was that a high score on this type of measured
intelligence was no guarantee of life success.
Intelligence is an important trait, but there are many types of
intelligences. Howard Gardner found there were multiple types of
intelligences, with each individual exhibiting varying levels of
these different intelligences. What types of intelligences did the
successful and ultraprosperous have? Which ones were they born
with and which ones were learned?
Eventually, the concept of emotional intelligence (EQ) was
developed. Daniel Goleman’s groundbreaking book, Emotional
Intelligence, showed the world that success was determined not
only by IQ, but also by EQ. Emotional Intelligence, often measured
as an Emotional Intelligence Quotient (EQ), describes an
ability to perceive, assess, and manage the emotions of one’s self,
of others, and of groups.
My research on what makes people successful has revealed
that success depends on something beyond IQ and EQ. My studies
show that those who enjoy greater happiness and wealth in life
posses a high ability to persuade, influence, sell, negotiate, motivate,
lead, and understand human nature. These are not abilities
learned in school, yet they must be mastered to achieve major success
in life. Some call this “street smarts,” I call it your “Persuasion
IQ” (PQ). Studies show that those who generate wealth and success
always possess a high PQ.
Given that, increasing your PQ is critical for your success and
this book will help you do just that. This book can change your
income, your relationships, and even your entire life. Each chapter
reveals the traits and characteristics of top producers in every
aspect of life. This is based on over seventeen years of research.
Not just theory or hearsay, but proven techniques that work in real
life. In this book I’ve taken all the results of my research and made
them easy to understand, easy to apply, and easy for you to use.
Deep down we want everyone to listen and do exactly what we
want. Every day you either persuade others to your point of view
or they persuade you to theirs. We have learned from society to use
intimidation, coercion, control, force, or sometimes compromise
to get what we want. Why settle for short-term compliance when
you can have lasting long-term influence? Persuasion has changed
and we must change our persuasion skills to adapt ourselves to the
new world. Top persuaders persuade without detection and they
persuade others the way they want to be persuaded. In today’s
skeptical world any old-school persuasion attempts will be resisted.
Lack of persuasion, lack of trust, old-style persuasion, and lack
of people skills cost business billions of dollars a year in lost revenue.
How much has lack of persuasion or a low PQ cost you?
Now is the time to upgrade your skills instead of relying on techniques
of the past.
—Kurt W. Mortensen
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