Home Staging That Works

Sell Your Home in Less Time for More Money

 Home Staging That Works

Author: Starr C. Osborne
Pub Date: March 2010
Print Edition: $18.95
Print ISBN: 9780814415221
Page Count: 224
Format: Paper or Softback
e-Book ISBN: 9780814415238

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Home Staging That Works

Sell Your Home in Less Time for More Money

Learn the Professional Secrets for Transforming Any House into a Hot Property—Even in Today’s Tough Housing Market

Long gone are the days when a home was simply a shelter from the elements. A home now reflects not only the socioeconomic status of its owners, but also their lifestyle, preferences, and priorities. “How we live in our homes has become a visual mission statement,” notes Starr C. Osborne, a leading expert in the art and booming business of staging a home for sale. As she knows from experience, what sells a home is its image—an image that communicates the compelling message to prospective buyers: “We’re buying the dream of the life that we want.”

In HOME STAGING THAT WORKS: Sell Your Home in Less Time for More Money (AMACOM 2010), Osborne shows prospective sellers how to package their home to make a spectacular first impression on the ideal buyer. As she demonstrates, step-by-step, room-by-room, anyone can learn how to give their home a professional-quality strategic makeover. The payoff? Staging clearly boosts sales prices—91 percent of real estate agents advise their clients to have their homes staged before attempting to sell them according to a nationwide HomeGain® survey.

Making tricks and techniques of the trade accessible to all homeowners, HOME STAGING THAT WORKS walks hopeful sellers through the manageable process of emphasizing their home’s strengths and downplaying its weaknesses. As Osborne reveals, the magic of staging largely depends on simplifying a home’s contents and making them look more neutral. The key is learning how to see what a buyer sees. (Beware: the average buyer notices more about a house in 30 seconds than most comfortable home dwellers have noticed in the last two years.)

Osborne focuses first on helping sellers identify and understand their target buyer, with specific chapters devoted to what each generation, from visually sophisticated Gen Yers to comfort-craving Baby Boomers, wants. Then, she shows sellers how to present their home in a way that appeals to their potential buyers’ desires and tastes, rather than their own.

Starting with the front door, HOME STAGING THAT WORKS offers welcome guidance and clear instructions on the dizzying choices sellers confront over the entire house—what to keep, replace, update, relocate, repair, paint, and dump; what to showcase and what to camouflage. Among the truly valuable home-transformation tips and tactics, readers will learn how to:

• Create curb appeal and attract Internet shoppers.

• Make their home look big, no matter its size, and bright, warm, and welcoming.

• Project a consistent, appealing message in every room of the house.

• De-clutter and pre-pack simultaneously.

• Create a beautifully clean home and fix whatever needs fixing without spending a fortune.

• Master the emotional and visual balance that makes a home feel “right.”

• Maximize the impressive and positive effects of lighting, color, furnishings, and décor.

• Keep their home sale-ready—without being afraid to live in it.

Packed with insider secrets, bulleted “must-do” lists, real-home examples, and Before and After photos illuminating the difference staging makes, HOME STAGING THAT WORKS gives sellers an edge on winning the best possible buyer for a home they can leave with pride.

ABOUT THE AUTHOR

Starr C. Osborne is the owner and founder of Tailored Transitions, Philadelphia’s premiere home staging, moving-management, and design company. Their diverse work with realtors, developers, and private clients has included The Bank Building, Parc Rittenhouse, The Residences at Wood Norten, The Hill at Whitemarsh, Independence Seaport Museum, and Natural Lands Trust. Her work has been featured in USA Today, The Real Estate Professional, Philadelphia Style Magazine, and The Philadelphia Inquirer. She lives in the Chestnut Hill section of Philadelphia, Pennsylvania.

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