How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Author: Laurence Vincent
Pub Date: March 2012
Print Edition: $25.00
Print ISBN: 9780814416761
Page Count: 272
e-Book ISBN: 9780814416778
Buy the book:
To create an exceptional brand experience, remember that sometimes
less is more.
To create an exceptional brand experience, remember that sometimes less is more.
Selected by Strategy+Business as One of the Best Business Books for 2012
About the Author
LAURENCE VINCENT leads the strategy practice at the Los Angeles office of Siegel+Gale, one of the world’s premier strategic branding companies. His clients have included Coca-Cola, MasterCard, Microsoft, National Football League, Qualcomm, Sony Playstation, Southwest Airlines, The Four Seasons, The Home Depot, and vitaminwater.
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