Now, Build a Great Business!

7 Ways to Maximize Your Profits in Any Market

 Now, Build a Great Business!

Authors: Mark Thompson, Brian Tracy
Pub Date: November 2010
Print Edition: $24.95
Print ISBN: 9780814416976
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814416983

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Excerpt

Introduction

The time for theory is over. The time for action is now. We

are in the midst of business turbulence and turmoil greater

than we have ever seen before. Economic storms end, as they

always do, but we will never go back to the good old ways of

doing business. Today, competition is fiercer and more determined

than ever. The challenges are greater and more demanding.

The only way to survive and thrive will be to build a great

business that can withstand the economic shocks of any market

and rise to the top of its industry.

The market is flooded with business books that describe

what an excellent business should look like. Descriptive information

is enlightening and inspirational. It makes you want to

be like the ideal leader running the ideal businesses they describe.

This book is different. It is deliberately prescriptive. It explains

the seven keys to business greatness and exactly what

you have to do to achieve them. No theory, just practical steps

you can take immediately, with clear explanations of exactly

how you can measure how well you are doing at each step along

the way.

You’ll learn what to do, how to do it, and the key numbers

you need to watch each day and month. You’ll learn how to set

clear targets and attach them to meaningful metrics. You will

learn the very best, practical, and proven strategies and techniques

practiced by the top businesses in every industry, with

the goal of building a high-energy, high-morale, high-profit

business of your own.

This book will show you how to attract customers, keep

them coming back, and have them bring their friends. It tells

you how to focus and concentrate your time, money, and resources

on the most profitable products, services, and activities.

This book reveals how you can achieve better, more predictable

results, especially financial results, faster than before. And

how you can create a culture of continuous improvement to

develop a lead over your competitors, and then continually

widen that lead. As you learn how to move from wherever you

are to wherever you want to be in the future, along the way

you’ll also see how to measure each critical variable and how to

improve in each essential area. Especially, you’ll learn how to

trigger the same response, over and over, by people inside and

outside your company, who will say . . .

‘‘This is a great business!’’

This book gives you a series of clear, simple, practical, and

powerful methods and techniques you can use to build a great

business in any market and in the face of any competition. Let’s

begin.

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