Cracking the New Job Market

The 7 Rules for Getting Hired in Any Economy

 Cracking the New Job Market

Author: R. William Holland, Ph.D.
Pub Date: August 2011
Print Edition: $17.95
Print ISBN: 9780814417348
Page Count: 256
Format: Paper or Softback
e-Book ISBN: 9780814417355

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Press Release


The 7 Rules for Getting Hired in Any Economy

“In Cracking the New Job Market, Bill identifies, translates, and codifies the new rules for easy use by an increasingly weary class of workers…He knows how corporate America works—functionally and sometimes dysfunctionally—and has thought long and hard about how white-collar professionals can makethe new rules work for them.”

Barbara Ehrenreich, author of Nickel and Dimed and Bait and Switch

It’s not just the economy. Today’s job market has been mightily shaken by globalization, deregulation, and advances in technology. Thanks to a storm of turbulent forces,white-collar jobs have become much less abundant, much less secure, and much more aggressively sought by increasing numbers of well-educated, perfectly qualified competitors. How can anyone develop a rewarding career when businesses change hands overnight, when companies send their work overseas, and when loyal, long-term employees are a dying breed?

“Finding work today can be a demoralizing, energy draining experience,” acknowledges career management specialist R. William Holland. "People—especially white-collar workers—need help; they need to learn the new rules.” In his new book, CRACKING THE NEW JOB MARKET: The 7 Rules for Getting Hired in Any Economy (AMACOM 2011), Holland helps job seekers recognize what employers really want and need. Then, he gives them the tools to answer those wants and needs—by demonstrating their value to the hiring organization. “Value creation is a language employers understand,” says Holland, “and job seekers can use to effectively make themselves stand out from the competition.”

Challenging conventional job-search and career-management wisdom, CRACKING THE NEW JOB MARKET shows the unemployed and the anxiously employed how to demonstrate their potential value to prospective employers. Backed by compelling new research and real-life success stories along with cautionary tales, Holland’s strategies include:

Gathering information—from corporate websites, trade journals, and other sources—about the specific employee qualities a targeted employer deems most important.

* Carefully reading a job description with attention to valuable keywords and developing a résuméperfectly tailored to fill the requirements.

* Networking effectively bytapping “weak ties” or casual contactsand maximizing social media and other sites for job leads.

* Preparing to ace an interview by examining why a company needs to fill the job and aligning your experiences to answer potentially difficult questions.

* Negotiating with confidence for the compensation, benefits, perks, and job characteristics you absolutely must have, you would like to have, and you would like to have but can do without.

* Making solid career choices, whether starting a career fresh out of college or changing career course in midlife, by focusing on more than following your passion.

Building value and keeping skills currentwhile unemployed—whether due to a layoff or lifecircumstances—by taking classes, volunteering, or trying temporary work.

Readers will also find helpful appendices on financial planning for new career realities, applying the new job rules to the international marketplace, and career counseling guidance for parents of college students. Myth-busting and relevant, for everyone from recent college grads to recently downsized lawyers, educators, middle-managers, and senior executives, CRACKING THE NEW JOB MARKET is a highly valuable guide to gainful employment.


R. William Holland, Ph.D., a veteran human resources executive, is founder and principal of R. William Holland Consulting, LLC, specializing in career management.He is also a senior vice president at BeamPines, a leadership development, assessment, and coaching firm. He lives in Williamsburg, Virginia.

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