Lead with a Story
A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Author: Paul Smith
Pub Date: August 2012
Print Edition: $24.95
Print ISBN: 9780814420300
Page Count: 288
e-Book ISBN: 9780814420317
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Forget facts, figures, and PowerPoint slides—well-crafted
stories deliver business concepts simply and powerfully.
Forget facts, figures, and PowerPoint slides—well-crafted stories deliver business concepts simply and powerfully.
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.
The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:
• Define culture and values
• Engender creativity and innovation
• Foster collaboration and build relationships
• Provide coaching and feedback
• Lead change
• And more
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
About the Author
PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G’s management training colleges.
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