This Is How to Get Your Next Job
An Inside Look at What Employers Really Want
Author: Andrea Kay
Pub Date: April 2013
Print Edition: $16.00
Print ISBN: 9780814432211
Page Count: 256
Format: Paper or Softback
e-Book ISBN: 9780814432228
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Introduction: Why I Had to Write This Book
There were two reasons.
Reason #1: I couldn’t stand listening to myself yell at the radio
I don’t know about you, but I hate listening to myself yell—no
matter what. But particularly when I’m alone and the point I’m yelling
about will not make a lick of difference since no one but my dog
and two cats can hear it.
In this case, I was getting ready for the day. Across the room I could
hear the radio with a news report about jobs and unemployment.
An unemployed woman in Kansas was talking about how she sent
out her resume with the same cover letter to 150 employers. “And I
didn’t get a single response,” she exclaimed.
“Don’t do that!” I yelled.
The interviewer asked a man in Florida what kind of work he’d
like to do. He replied, “I’m looking for something where I can use
my skills with people and maybe with computers.”
“Don’t say that!” I shouted.
When asked what she wanted, a young woman who had been
trying to get work for a year said, “Well, ya know, I’m like a, well, I
wanna be like a English and communications major. But I can’t find
a job in it.”
Yes, I yelled again: “Don’t do that!”
Reason #2: I wanted to know if my husband was crazy.
For more than six months I had watched him try to find an
employee for his small business. He’d come home complaining
about what potential employees were saying and doing in e-mails
and during interviews he’d held at Starbucks, over lunch, in his
office, and by phone.
Then one night he said, “That’s it. End of story. No more. I give
up.” He was genuinely sad and discouraged about the whole thing.
Was it him? Was he right? I started talking to employers at small,
medium, and large companies to find out. All over the country, they
were experiencing the same thing. They had job openings, but said
they couldn’t find good people to fill them. They also told me what
candidates were doing that led them to that conclusion. Turns out
there was a complete mismatch of priorities and expectations.
If only workers could hear this. With the job market thick with
fear and so much desperation among workers and misunderstanding
between them and employers, I thought, perhaps I could bridge
the gap a bit.
Most job hunters tell me their goal is to “stand out” to get noticed
and hired—and how hard that is. Employers agree it’s important to
stand out. But, they say, it’s not that hard. It’s a matter of not doing
what everybody else is doing.
Before you delve into those specifics, which are in my “don’t do
that/do this” advice (Chapters 3 through 6), it’s key that you read
Chapters 1 and 2. Because to apply the Don’ts and Do’s effectively,
you’ll need to understand:
- How employers think today
- How to stand out among the millions you’re competing with
- Why employers may not be hiring you
- What employers are looking for and why they’d hire you
- How you want to come across to employers
- How to show employers who you really are
- How to show employers you’ve got the skills the job calls for and are the type of person they want
- How to reinforce the impression you want to make before, during, and after an interview
That and more is what I cover in the first two chapters and will refer
back to again and again in later chapters.
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