The Six Megatrends You Need to Understand to Lead Your Company into the Future
Authors: Georg Vielmetter, Yvonne Sell
Pub Date: February 2014
Print Edition: $27.95
Print ISBN: 9780814432754
Page Count: 240
e-Book ISBN: 9780814432761
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ABOUT THIS BOOK
The book begins by analyzing the hard facts of each megatrend and
examining the implications that each has for leaders. We then explore
the consequences of all six megatrends and set out what leaders need
to do in response.
1. Globalization 2.0.A new economic world order is emerging. Power
is shifting to fast-developing markets in Asia (China in particular)
and away from “old” economies. This will result in numerous op-
portunities and threats from highly localized market dynamics as
a new middle class materializes in emerging markets.
2. Environmental crisis. Critical natural resources are becoming
scarcer and climate change more threatening as a result of human
activity. In the face of accelerating costs and social and market
pressures, leaders will need to fundamentally rethink their oper-
ations if they are to continue to compete.
3. Individualization and value pluralism. Growing affluence in
emerging markets will drive increasingly individualistic attitudes
in more parts of the world. People will come to expect their indi-
vidual needs to be catered to, as both customers and employees.
This will create niche opportunities for customized offerings,
greatly diversify the demands of employees, and require far greater
sensitivity and agility from organizations.
4. The digital era. Living and working with digital technology is be-
coming the norm. Digital platforms are shifting power from or-
ganizations to consumers and employees—particularly younger
“digital natives”—and breaking down old divisions between per-
sonal and professional life. This generates unprecedented trans-
parency, which will oblige leaders to act with sincerity and
authenticity or see their reputations plummet.
5. Demographic change. A burgeoning and rapidly aging world pop-
ulation will transform markets and place enormous pressure on
social structures and welfare systems. This will result in a shrinking
global workforce, sparking a war for talent among organizations
on an unprecedented scale. Leaders will need to cope with the de-
mands of an increasingly intergenerational workforce, in which
each age group has vastly diverse attitudes and requirements.
6. Technological convergence. Scientific progress in fields such as
nanotechnology and biotechnology will transform many areas of
our lives, the greatest advances resulting from the combination of
these technologies. This wave of innovation will create untold new
product markets. It will also place huge demands on companies
to stay ahead of the curve and to collaborate closely with competi-
tors on complex R&D programs.
In our study of the megatrends and in compiling this book, we
have made every effort to take a truly global perspective. The mega-
trends are, after all, global in nature, and we have considered in detail
their implications for large, global organizations.
However, we are a German and a Canadian; our nationalities,
backgrounds, cultures, and social education are unavoidably Western.
To an extent, therefore, we cannot help but address the issues at hand
with Western perspectives, mindsets, and thought processes.
Excerpted from LEADERSHIP2030: The Six Megatrends You Need to Understand to Lead Your Company into the Future by Georg Vielmetter and Yvonne Sell. Copyright © 2014 by Hay Group Holdings, Inc. Published by AMACOM Books, a division of American Management Association, New York, NY. Used with permission.
All rights reserved. http://www.amacombooks.org.
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