Managing Brand You

7 Steps to Creating Your Most Successful Self

 Managing Brand You

Authors: Jerry S. Wilson, Ira Blumenthal
Pub Date: July 2008
Print Edition: $19.95
Print ISBN: 9780814437759
Page Count: 256
Format: Paper or Softback
e-Book ISBN: 9780814410691

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Managing Brand You

7 Steps to Creating Your Most Successful Self

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. What you wear, how you sound, what you believe in, and how you present yourself are all factors that create that first—and lasting—impression. The key to successfully creating a personal brand lies in taking the disciplines of corporate and product branding and applying them to the individual in a simple, easy-to-use, actionable manner.

Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Wilson is the division president of the Coca-Cola Company (which is also responsible for the 35,000 unit McDonald’s Division, the company’s largest global revenue source). Blumenthal is a highly respected brand consultant, author, speaker and university educator. Both are sought-after speakers who appear at conferences and conventions across the country and lecture on the art of personal branding. Now, in MANAGING BRAND YOU: 7 Steps to Creating Your Most Successful Self (AMACOM 2008) they reveal their proven seven-step process for personal brand building. “In a self-paced, step-by-step tutorial, the reader will analyze where their personal brand has been, where it currently is, and help define where they’d like to be and what they’d like to stand for,” write Wilson and Blumenthal.

Using examples from corporate branding (Hallmark Cards, Harley Davidson, Starbucks), product branding (iPod, Diet Coke, and Big Mac) and celebrity personal branding (Brand Madonna, Brand Bono, Brand Michael Jordan, and Brand Hillary Clinton), MANAGING BRAND YOU gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress.

This book will teach and inspire readers to:

better understand the current state of their personal brand (strengths, weaknesses, opportunities and threats)

be able to effectively define their brand essence and personal brand architecture for repositioning themselves

learn effective ways to fulfill their personal brand visualization and set realistic goals as well as live the life they’ve always imagined

master the art (and science) of regularly monitoring their brand health and making necessary adaptations as needed

MANAGING BRAND YOU will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.           

About the Authors:

Jerry S. Wilson is a noted speaker and senior vice president at The Coca-Cola Company. Ira Blumenthal is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines. Both authors live in Atlanta, Georgia.

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