Expert Messaging in a Hyper-Connected, Always-On World
Author: Marian Salzman
Pub Date: January 2017
Print Edition: $29.95
Print ISBN: 9780814437872
Page Count: 272
e-Book ISBN: 9780814437889
Buy the book:
Looking to upgrade your PR practices? Look no further.
Bloggers, influencers, citizen journalists…today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise?
Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.
Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to:
Use newscrafting to help clients be the news • Personalize pitches to reporters and bloggers • Master the art of storytelling • Break through Web clutter • Create branded hashtags that get shared • Bump clients to the top of online searches • Gain exposure at SXSW, TED, and other key conferences • Avert and resolve crises • Measure the impact of media placements • And more
Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact.
About the Author
MARIAN SALZMAN is CEO of Havas PR North America and chair of the Havas PR Global Collective. A top trendspotter and award-winning blogger, she has written for Adweek, Forbes.com, The Huffington Post, The Guardian, and more.
Search the full text of this book
Search Full Text of
For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.
Retailers: Please contact us to change or add a listing.
Buying in Bulk?
We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org