Profitable Podcasting

Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

 Profitable Podcasting

Author: Stephen Woessner
Pub Date: September 2017
Print Edition: $21.95
Print ISBN: 9780814438282
Page Count: 272
Format: Paper or Softback
e-Book ISBN: 9780814438299

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Table of Contents

CONTENTS

Acknowledgments vii

Foreword by Don Yaeger ix

Introduction: How a Podcast Can Be Your Trojan Horse of Selling 1

Chapter 1: Overcome Your Biggest Obstacles to Success 13

Chapter 2: Take Your Vitals 23

Chapter 3: System Overview--Your Recipe for Success 35

Chapter 4: Grow Your Revenue 43

Chapter 5: Expand Your Platform 53

Chapter 6: Build Your Nation of True Fans 61

Chapter 7: Your Avatar, Dream 50, and My $2 Million Mistake 69

Chapter 8: Stage 1: Strategic Planning and Production Kickoff 77

Chapter 9: Stage 2: Guest Experience and Website Groundwork 89

Chapter 10: Stage 3: Audio Intros, Outros, and Design 111

Chapter 11: Stage 4: Social Media, Recording Software, and First Round of Guest Interviews 127

Chapter 12: Stage 5: Final Website Content and Show Notes 143

Chapter 13: Stage 6: Equipment, Software, and Editing Your Interviews 155

Chapter 14: Stage 7: Launch Strategy: How to Reach the Top of iTunes 167

Chapter 15: How to Be an Excellent Host 175

Chapter 16: How to Attract Sponsorships 181

Chapter 17: Getting It All Done: Recruit Rock Star Unpaid Interns 191

Epilogue: Don't Quit--Win the Oscar Instead 201

Appendix: Success Stories from Business Owners 209

Notes 247

Index 249

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