Marketing to Gen Z
The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Authors: Jeff Fromm, Angie Read
Pub Date: March 2018
Print Edition: $24.95
Print ISBN: 9780814439272
Page Count: 224
e-Book ISBN: 9780814439289
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Advance Praise for Marketing to Gen Z:
“At Forrester we’ve been talking about empowered customers transforming the way companies go to market. Marketing to Gen Z perfectly captures the emerging mindset and is a must-read.” – Victor Milligan, Chief Marketing Officer, Forrester Research
“It’s not enough to put Gen Z on your radar; it’s time to make them an immediate priority before their brand preferences are etched in stone. Get the details and case studies in Marketing to Gen Z.” – Jenny Rooney, Editor of the CMO Network, Forbes
“Think you know today’s youngest consumers? Think again. Marketing to Gen Z showcases how Gen Z is redefining the rules for brands. They don’t want to be ‘marketed’ or ‘sold’ to; Gen Z wants to be heard and engaged in authentic conversations.” – David R. Bell, author of Location Is (Still) Everything, and Marketing Professor, The Wharton School
“As a service provider who aspires to capture this critical segment, we will use this book and its insights as our field manual for attracting and engaging this incredibly influential group.” – John Heffner, CEO, Drybar
“We understand the power of today’s youngest consumers. Marketing to Gen Z is a thorough look into the ‘why’ and ‘how to’ every marketer needs to engage this group of savvy, socially conscious consumers.” – Debbie Sterling, GoldieBlox Founder and Chief Officer of Fun
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