Marketing to Gen Z

The Rules for Reaching This Vast--and Very Different--Generation of Influencers

 Marketing to Gen Z

Authors: Jeff Fromm, Angie Read
Pub Date: March 2018
Print Edition: $24.95
Print ISBN: 9780814439272
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814439289

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Table of Contents

Acknowledgments ix

Foreword xiii

Introduction xv

Methodology xix

CHAPTER 1: Who Is Gen Z? 1

CHAPTER 2: Mobile and Social from Birth 23

CHAPTER 3: New Communication Rules 49

CHAPTER 4: A Matter of Influence 71

CHAPTER 5: Brand Me 91

CHAPTER 6: New Kids on the Shopping Block 111

CHAPTER 7: Hot Brands and Cool Ideas 129

CHAPTER 8: What’s Next? 165

Appendix: Maintain COPPA Compliance 177

Afterword 179

Endnotes 181

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