The Language of Success

The Language of Success

Author: Tom Sant
Pub Date: January 2008
Print Edition: $15.00
Print ISBN: 9780814474730
Page Count: 224
Format: Paper or Softback
e-Book ISBN: 9780814409732

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The Language of Success

Business Writing That Informs, Persuades and Gets Results

Even in the digital age, clear writing matters. When a CEO’s angry e-mail was released to the press, his company’s stock price plummeted. When a vendor’s proposal accidentally included the name of their prospective client’s biggest competitor, they lost a $30 million deal. In fact, given the speed and reach of e-mail and the Internet, writing well is probably more important than ever.

Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, to be successful in our careers, we must be able to deliver clear, concise messages that inform, persuade and motivate. Unfortunately, many business professionals lapse into “pseudo-languages”—Fluff, Guff, Geek, and Weasel—that fail to communicate and that create a negative impression on the reader.

Tom Sant, an award-winning writer, helps busy professionals avoid this disastrous career pitfall in his wise, savvy book, THE LANGUAGE OF SUCCESS: Business Writing That Informs, Persuades and Gets Results (AMACOM 2008). Sant’s objective is simple. As he explains, “This book is about words, about the damage that can be done when they are used ineffectively, and about the power to be gained when they are used well. The purpose of the book is to show you how to write more effectively.” Tom Sant shows readers how to write clearly and concisely, eliminate potentially fatal mistakes and errors, as well as how to create successful e-mails, letters, reports and proposals. Business people will find Sant’s book is a funny, practical resource that will help them sharpen their writing and improve communication in their workplace.

Sant equips readers with all the business writing tools they need. He explains why the pseudo-languages don’t work, and provides numerous before-and-after examples to illustrate the basic principles of effective business writing. With humor and wit, Sant shows how to:

• Eliminate ambiguities, jargon and grandiose claims.

• Avoid wishy-washy or misleading terms.

• Write clear, concise sentences that follow the “first time right” rule.

• Produce successful e-mails.

• Create career-enhancing reports.

• Craft sales letters that work and proposals that win.

In addition, Sant’s own clear, engaging writing style provides an example of the right way to write. Readers will quickly gain practical knowledge of how to make their points and get the results they seek when they write. And the payoffs are career enhancement for themselves and improved communication, efficiency and effectiveness for their firms.

With THE LANGUAGE OF SUCCESS, readers can feel confident in tackling writing tasks. Most importantly, they will get their message heard.

About the Author:

Tom Sant, of San Luis Obispo, California, is the co-founder of Hyde Park Partners that specializes in improving sales processes and messages. His clients include such major corporations as AT&T, Dell, Accenture, Booz Allen, Microsoft, and General Electric. Previous books include Persuasive Business Proposals and The Giants of Sales .

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